Why monitor
Trademark offices don't police their own registers. You have to.
When someone files a mark too close to yours, you get one short window to object — and almost nobody is watching for it.
A clashing application is published for a brief opposition window — usually two to three months. Object inside it and the matter settles on simple paperwork and modest fees. Miss it, and your only route is invalidation or infringement litigation: ten to fifty times the cost, a year or more to resolve.
That's how a competitor ends up owning a confusable mark in your own market — because no one was watching the day it published.
Veillor monitors the register of every country we cover for new applications that resemble your marks — by phonetic similarity, by visual similarity when you supply a logo, and by Nice-class overlap — and flags them before the opposition window closes. Every alert ships with the registry record, the publication date, and the opposition deadline.