Why monitor
A press mention is the first sign a dispute is about to get bigger.
By the time an unauthorised use of your brand reaches the press, the conflict has already scaled.
Early sight of a story is the difference between a quiet word and a public fight — and the cost of resolving it climbs with every reader.
A product borrowing your name, a knock-off covered by a trade outlet, a misleading campaign — the first headline is your early-warning signal, if you catch it.
Veillor scans news and media continuously — checking hourly — for unauthorised use of your brand, and surfaces the mentions that matter so you can act before the story grows.