Squatters incorporate under your name and trade until you notice.

A new company on Companies House, Bolagsverket, the Handelsregister or any national equivalent quickly becomes a trading name. Once it has a website and customers, making them change it costs goodwill, lawyer time and frequently litigation. Raise it within weeks of incorporation and it usually settles with a polite letter — they haven't invested in the name yet.

The deliberate brand-squatter never files a trademark — they just incorporate under your name and trade. This is what catches them. (It also catches the honest business that picked a confusable name by accident — those resolve fast when caught early.)

Veillor pulls the daily incorporation feeds from every company register we cover and matches each new entity to your trademarks — exact and near-exact overlaps, common variations (added or dropped words, plurals, hyphenation) and translations into the registry's local language.