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Stella McCartney Narrows Rival 'Stella Girl Fashion' Mark
17 October 2026
Stella McCartney successfully opposed aspects of an Italian firm's 'Stella Girl Fashion' trademark application in proceedings concluded around October 15, 2026.
EU officials narrowed the registration after McCartney demonstrated that shoppers could be misled into believing the rival's umbrellas, luggage, and shoes originated from the British fashion designer.
The decision restricts the scope of the competing mark in relevant classes while allowing it to proceed in a more limited form.
The case illustrates ongoing enforcement efforts by established fashion houses against similar branding in apparel and accessories categories.
Sources: https://www.law360.com/intellectual-property-uk https://trademarklawyermagazine.com/trademark-news/
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