India Accepts First Smell Mark Application for Rose-Scented Tires

The Indian Trade Marks Registry accepted an application for a rose-scented tire mark, described as the country's first smell mark to reach the advertisement stage.

The application uses scientific mapping of the scent to a seven-dimensional olfactory space to meet graphic representation requirements.

The move signals openness to non-traditional trademarks when applicants demonstrate reproducible representation and source-identifying function.

Observers note the filing as a test case for sensory branding protection in India.

Sources: https://zyllaw.com/trademark_news_letter.php https://www.jcipo.com/en/component/tags/tag/yin-du.html