Ford, Bronco Builder Advance Summary Judgment in TM Dispute

Ford Motor Co. and a custom Bronco builder have moved for partial summary judgment in a federal trademark case involving the Bronco name and related branding for custom vehicles.

The motions seek to narrow issues in the dispute, with Ford challenging certain defenses raised by the defendants and the defendants contesting the validity of Ford’s Bronco registration renewal.

The case centers on allegations that the builder’s use of Bronco-related marks on custom SUVs infringes Ford’s rights.

Dueling filings were reported on August 31, 2026.

Sources: https://www.law360.com/articles/2519509/ford-bronco-builder-rev-up-tm-fight-over-custom-builds https://fordauthority.com/