EUIPO Rejects Rosalía LUX Trademark Application

The European Union Intellectual Property Office rejected an application filed by Rosalía Vila Tobella for the word mark LUX in relevant classes. The office determined that the mark lacked distinctive character and was descriptive of the goods and services claimed. No observations were filed in response to the initial objection, leading to the final refusal on July 8, 2026. The decision follows standard examination practices under EU trademark law for marks that directly describe product characteristics. This outcome underscores the challenges faced by celebrities seeking to register short or common terms as trademarks. Applicants in similar situations are advised to provide evidence of acquired distinctiveness where possible.

The ruling adds to a series of recent EUIPO decisions examining the registrability of artist-branded marks in the entertainment and lifestyle sectors. No appeal details have been reported at this time.