Door County Pizza Shops Trade Trademark Lawsuit Updates

Wild Tomato Pizza filed a federal trademark infringement suit in 2025 against Wild Man Pizza, alleging unauthorized use of 'Wild' and related terms along with a similar scowling logo. Both businesses operate in Door County, Wisconsin.

The complaint asserts infringement of registered marks for 'Wild Tomato Pizza' and common-law rights. Wild Man Pizza has filed counterclaims seeking cancellation of the marks and arguing 'wild' is generic.

Recent social media activity by the parties has renewed public attention to the case ahead of a scheduled June 2026 hearing. No settlement has been reported.

The dispute highlights challenges in protecting restaurant branding when common descriptive terms are involved.

Sources: https://www.greenbaypressgazette.com/story/news/local/door-co/2026/04/22/wild-tomato-pizza-wild-man-door-county-trademark-dispute/89724193007/ https://www.wbay.com/2026/04/20/wild-tomato-pizza-sues-wild-man-pizza-door-county-over-trademark-infringement/