Coty Moves to Dismiss Squish Beauty Trademark Suit

Coty has asked a New York federal court to dismiss claims alleging trademark infringement by Squish Beauty. The motion argues that the asserted marks do not create a likelihood of confusion with Coty's products.

The case involves beauty and personal care goods, where Squish Beauty claims rights in marks using the term "Squish." Coty contends that the marks are descriptive or weak and that consumers are unlikely to be confused.

The motion to dismiss is pending, with briefing expected to continue in the coming weeks. The outcome could clarify the scope of protection for stylized or suggestive marks in the cosmetics sector.