China Revises Trademark Law Regulations for International Alignment

Revisions to the regulations implementing China's Trademark Law are underway to refine standards and procedures in the trademark sector. The updates aim to create a legal framework aligned with the country's broader goals of opening up, according to an official statement.

Rui Wenbiao, spokesperson and deputy commissioner of the China National Intellectual Property Administration, announced the developments at a news conference. The guidelines for trademark review are being updated to ensure effective enforcement of the newly amended law passed in June.

The administration is also upgrading its trademark application and review information system. It plans educational programs for the public, businesses, and intellectual property service organizations.

The revised law emphasizes the principle of credibility in applying for and using trademarks. Trademarks must not harm national or public interests or infringe on others' legitimate rights. It expands registrable elements to include dynamic signs and combinations such as animations used in mobile phone startups.

The law removes the distinction between registered and unregistered well-known trademarks regarding cross-class protection. It clarifies the process for withdrawing unused registered trademarks and imposes severe penalties for misuse that could mislead the public.