China Adopts 2026 Trademark Law Amendments

China's Standing Committee of the National People's Congress has adopted amendments to the Trademark Law. The changes explicitly recognize trademark use via the internet, including on social media, webpages, and e-commerce platforms.

The amendments will take effect on January 1, 2027. They form part of broader efforts to modernize IP protection amid growing online commerce and digital branding.

Key updates address how marks are used and enforced in digital environments. The legislation aims to clarify rights and obligations for brand owners operating online.

The move follows earlier proposals and aligns with China's ongoing refinement of IP rules to support domestic and international businesses.

The law's internet provisions are expected to influence enforcement practices and filing strategies for marks used in e-commerce and social platforms.

Sources: https://intellectual-property-helpdesk.ec.europa.eu/news-events/news/2026-amendments-trademark-law-2026-07-02_en https://www.chinaiplawupdate.com/2026/06/translation-of-chinas-2026-amended-trademark-law/